Here’s a quick snapshot of the IBC Apprenticeship Programme so you can plan your next step with confidence.
ISA Africa’s IBC Apprenticeship Programme was built specifically for recent graduates who are done waiting and ready to work. In just nine months, you will complete six months of intensive, industry-led brand communications training followed by a three-month paid apprenticeship with real agencies and brands across East Africa
The apprenticeship component means you are not just studying marketing, you are doing it. Working alongside practitioners from partner agencies and brands, you build a portfolio of real work that sets you apart the moment you walk into your first interview.
From brand planning and strategic advertising to digital marketing and integrated media management, the IBC curriculum is built around the skills Kenyan and African employers need right now. No outdated theory. No irrelevant case studies. Just the skills that get you hired.
Every trainer on the ISA Africa programme brings a minimum of 10 years of real marketing and advertising experience. You are not learning from academics — you are learning from the people who are building and managing Africa’s biggest brands today.
Our 90% transition rate into permanent employment is not a coincidence, it is the result of a programme specifically designed to make graduates job-ready. From the skills you build to the connections you make, every part of the ISA Africa Apprenticeship is engineered to get you hired.
The IBC Apprenticeship Programme is structured across five integrated modules that mirror the actual disciplines of a modern marketing and advertising agency. Each module is delivered by an industry practitioner with hands-on experience in that field, ensuring everything you learn is directly applicable to the roles you will be stepping into.
All trainers bring a minimum of 10 years’ hands-on marketing and communications experience. You learn from industry practitioners who have worked on real brands, not just theory from a textbook.
ISA Africa’s content partnerships with Ogilvy Africa, Kantar, Ipsos, Saracen Media, and other leading organisations give students exceptional access to real-world brand briefs, live data tools, and guest sessions with senior industry professionals.
This six-month, full-time remote program offers graduates a comprehensive guide to marketing and digital media mastery with direct pathways to practicums and job placements at leading agencies and brands
A named member of our support team guides you from orientation to graduation, tracking your progress, answering questions, and ensuring you get the most out of every module.
ISA Africa is a proud Accredited Centre of the Chartered Institute of Marketing (CIM) and is registered with Kenya’s National Industrial Training Authority (NITA). Your qualification carries weight with employers across Africa and internationally.
